New and Improved

New and Improved

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In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.Like the automobile the refrigerator had an electrical system and a cooling mechanism.1a€œ General Motors began manufacturing the Model A by Frigidaire ( the new name Durant chose for the Guardian) in a Detroit plant. Problems abounded.

Title:New and Improved
Author: Richard S. Tedlow
Publisher: - 1996-01-01

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