International Cases in Tourism Management

International Cases in Tourism Management

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International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on, which means that tutors can refer their students to individual cases for purchase online.The benefits of scheme membership include: q free air tickets in exchange for a#39; milesa#39; collected, q a#39;exclusivea#39; gifts when particular numbers of miles are accrued, q a#39;exclusivea#39; to members special ... This is a joint programme between Air India and the state-owned domestic airline, Indian Airlines. ... The scheme also includes non-airline partners, including credit card providers, car hire operators, and hotels.

Title:International Cases in Tourism Management
Author: Susan Horner, John Swarbrooke
Publisher:Routledge - 2004

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